A productivity problem of Olympic proportions

6 August 2012 | In Matters | 279 views | By

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Open TV networks and cable throughout the world are promising more coverage and affordability than ever. For hardcore fans, This represents about 5.000 hours of broadcast. Diferente dos Games Olímpicos anteriores, onde a maioria das pessoas dependeu de computers para assistir vídeo streaming ou ouvir a cobertura ao vivo de eventos, It is likely that this is the year of smartphones, tablets and devices become the preferred methods to keep track of favorite sports and athletes. In fact, a recent survey found that 40% of the Americans who will watch the Olympic Games, make it through more than one device. While these numbers are impressive, a worrying fact for business is that a significant portion of the transmission period of the Olympics will take place during normal business hours, and officials will use the company's broadband internet instead of their own wireless data packages.

seguranca webBut it is not only with video streaming that businesses need to deal in their networks. During the last Olympic Games in 2008, There were about 100 millions of Facebook users, and now that number is close to a billion. There Will Be, literally, tens of thousands of fan pages on Facebook showing up and being accessed from around the world – many through enterprise networks. The Jamaican athlete Usain Bolt has more than 7 millions of fans on your Facebook page, While the football player Neymar is competing with Usain about 5.8 millions of fans. And there are also Twitter, that grew from 6 million to 140 millions of users since the Beijing Olympics. While a message 140 is not nothing in terms of data in an enterprise network, multiply by thousands and add a link to an inspirational video, cool or funny on YouTube, and the tweet seemingly harmless suddenly becomes a nightmare for managers of corporate network.

The Olympic Games are one of the biggest and best competitions in the world, e um grande entertainment para todos, but also represent a challenge of Olympic proportions of productivity for businesses unprepared for the attack to their networks.

During the Olympics, It will be a huge challenge for network administrators to efficiently deliver mission-critical enterprise solutions and at the same time deal with the applications that users will be using to get access to the games. Critical applications require broadband prioritization, While video applications, multimedia and social media need to get broadband adjusted or completely blocked. Firewalls used to be installed to protect against viruses and malware in order to keep the corporate network secure. However, the modern next generation firewalls are much more advanced and able to protect the productivity of network also. The corporate network represents the central nervous system for many companies. If the chain falls, all business literally to. In the same way, If she gets slower because broadband is being sucked by videos, streaming live TV or using Facebook and Twitter, the business also decrease.

Next-generation firewalls include technologies such as an application of intelligence and control functionality, literally, do what they promise; isso permite que uma empresa determine quais applications podem ser usados na rede e por quais funcionários. This seemingly simple benefit has the potential to keep companies moving during the Olympics, protecting your corporate network from malicious attacks not only scams and cyber threats, but also of a different internal threat: employees who use the corporate network bandwidth to watch, share, listen to the Olympics.

THE technology por trás do aplicativo de inteligência e controle é maciçamente complexa e são poucas as empresas de segurança de TI capazes de entregá-la. It not only allows the company to pre-determine who has access to which applications on a corporate network, How can also determine if and when such access is controlled or completely shut down. AND, even if an employee has access to streaming video applications during the Olympics, This next-generation technology can ensure the authenticity of content that enters the network, inspecting every packet of data through a deep inspection.

Many companies still try to protect your network with first generation firewalls that use something called “Stateful Packet Inspection”. However, This technology only blocks threats, evaluating the ports and protocols used by network traffic layer. This means that these firewalls can view data but are blind to applications, being so, Unable to prioritize traffic safe and productive versus unproductive and potentially unsafe traffic. Next-generation firewalls use an innovation known as ?Deep Packet Inspection? to scan the entire package load, everything that goes in and out of the network in order to provide advanced intrusion prevention, anti-malware, content filtering and anti-spam. By providing knowledge about the own applications, provide a critical network and benefit from business management. Companies can control which applications are allowed on the network for mission-critical applications, including live meeting, ® SharePoint ® and many other applications have priority over unproductive, such as, activities of YouTube or Facebook.

Without doubt, between 27 of July and 12 August 2012, hundreds of thousands of businesses around the world will wonder: “What's happening in my network?”, “Who is wasting my bandwidth?”, “Why is my network is so slow?”. Probably, they don't have next-generation firewalls and application intelligence and control.

Source: Portal to communicate

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